Norse Group demonstrates the value of practical partnerships

Author: Mike Britch, Managing Director, Norse Group


Joint ventures and collaborative projects can yield better end products and mutual benefits for all parties.

In 2010, the International Civil Aviation Organisation (ICAO) announced training rates in the global aviation sector were dramatically lower than they needed to be. By predicting how many engineers and aviation professionals would be needed in 2030, the ICAO concluded total global training capacity was falling short by some 18,000 places every year. This trend was particularly pronounced in the UK, with a growing perception among young people that the industry was simply out of reach.

The shortfall prompted organisations like the Aviation Skills Partnership (ASP) to push back. As part of its campaign to make the industry more identifiable and accessible for British youngsters, the ASP reached out to Norse Group, a company that offers services in property consultancy, care and facilities management. The result of this joint venture is the UK-based International Aviation Academy – Norwich, a cutting-edge learning facility opening in 2017 with the goal of producing the next generation of aviation engineers, flight crews and pilots.

Building the future
“The project was ambitious. It sought to lift aspirations and link education, training and employment for children as young as eight”, said Mike Britch, Managing Director of Norse Group. “Converting the vision into reality required a number of partners willing to overcome barriers and make timely decisions in a business-like manner.”

This was demonstrated when the partnership tried to get hold of the site itself. By working with local authorities, Norse Group ensured the existing tenants could be relocated quickly and with minimal disruption to their business operations.

“The next link in the chain was to secure capital funding for the project”, said Britch. For this, Norse sought public sector involvement from the New Anglia Local Enterprise Partnership (NALEP), an investment agency backed by the UK Government. NALEP provided a £3m grant, which added to a £6.25m commercial loan from Norfolk County Council. Finally, Norse needed a skilled delivery team to get the project airborne. Here, its property consultancy unit stepped in, working collaboratively with WT Partnership, as well as ASP and RG Carter, the main contractor. The project was boosted when City College Norwich, the University of East Anglia and KLM UK Engineering confirmed they would jointly provide expert training to the facility’s 240 students. KLM Engineering provided the 737 training aircraft.

Throughout this process, Norse was the asset-owning vehicle and recipient of grant and loan funding. It was responsible for the leases on the building and its aircraft, which include a full-size Boeing 737. The group also ensured all grant funding conditions were fully discharged.

“The final building will reflect a very industrial environment, yet provide a smart educational facility”, said Britch. “Norse Group is proud to have been the leading agency in the academy, which is the first of its kind in the UK.”

Joint ventures
The academy project illustrates the power of specialisation within ambitious partnerships. Norse has shown its aptitude for collaborations, particularly as it was committed to others at the same time, including working with Broadland District Council for local house building schemes. “We are not just constructing houses”, said Britch about the project. “We are delivering high-quality homes that create a sense of place and respond to the needs of the local community.” Norse has spearheaded this effort through a company called Broadland Growth, whose first development was Carrowbreck Meadow in Hellesdon, a 14-dwelling housing development within a mature woodland setting.

In keeping with its ethos of collaboration, joint venture and openness, Norse gave tours of the site to practitioners from Passivhaus, the leading international low energy design standard, so its methods of construction could be observed and understood. Moreover, Hamson Barron Smith, Norse Group’s design company that includes specialists in housing design and sustainability, provided a technical site tour for delegates of the East of England’s first certified Passivhaus designer training programme.

“The Carrowbreck project achieved full Passivhaus certification thanks to its thermal bridge and draught-free building envelope, which exceeds regulations for air tightness five times over”, said Britch. “It has successfully demonstrated that our positive intervention in the market can reap benefits for all, not to mention its social value and boost for the local economy.”

“The popularity of Norse’s unique services has allowed it to grow rapidly in recent years.”

Carrowbreck also allowed Norse to demonstrate its commitment to environmentalism, which is an integral part of quality living standards across Broadland Growth’s projects. In order to keep the company at the cutting edge of low-energy design, architectural flair has been combined with the highest standards of sustainability throughout the construction process.

“Carrowbreck provides an important case study in terms of both partnership working and creating comfortable, healthy, affordable homes”, Britch said. Most importantly, it highlights the mutual financial benefits joint ventures can bring as Norse establishes attractive profit-share agreements with its partners, so a percentage of earnings can be invested back into public funds.

The sale of the Carrowbreck homes ultimately surpassed expected values, returning over £1.2m to the public purse.

Social responsibility
The popularity of Norse’s unique services has allowed it to grow rapidly in recent years. Today, the company employs 10,000 staff, realises £321m in annual turnover, and has a forward order book of £3bn. Over the past five years, its joint venture partnerships with 24 local authorities to provide FM, waste and care services across the UK have helped to generate public sector savings of more than £50m.

While collaborative projects such as the Aviation Academy and Carrowbreck are effective in releasing the entrepreneurial potential of the public sector and speeding up the delivery of public services, they also carry risks. For example, since joint ventures are so successful, it is always possible other public sector bodies could duplicate Norse Group’s business model and thereby reduce its opportunities to grow.

“Flexibility is the key to mitigating such risks and responding to the changing trading environment in a positive way”, Britch explained. In this vein, Norse has recently introduced a corporate social responsibility strategy called ‘the Norse Way’, which allows it to generate profits for its local authority partners, while at the same time continuing to invest heavily in the communities in which it operates.

“The Norse Way represents our positive and determined ethical stance”, said Britch. “It guides our principles and behaviours and it applies to everyone in the organisation, regardless of where we work.”

The future for the Norse Group looks exciting as the company is continuing to expand its service offering. Its ambitious growth plans will require new investments in technology and staff training, which should help Norse to expand beyond its traditional markets and diversify its customer base further. “The squeeze on local government spending in the UK during these tough financial times is not going to be relaxed, but our business model offers exciting opportunities for the future”, Britch said. “We hope to continue generating new business opportunities by delivering services in efficient and novel ways moving forward.”




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