5 Reasons You Should Hire a Digital Marketing Expert for Your Parenting Blog
by Dale Harris
Over 95% of blogs get abandoned within 4 months, according to research published in the New York Times.
They can’t generate enough interest. Bloggers get discouraged. They run out of topics. They just can’t keep up.
For these 5% of bloggers who do survive, having a digital marketing expert is quite often the key to their success.
Let’s explore why.
1) Reduce Marketing Costs
The digital marketing expert can seem like an expense. But they know how to streamline everything you do to reduce the time and money you need to spend to meet blogging goals like:
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Getting more traffic
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Engaging your audience
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Generating lots of shares
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Affiliate ad clicks
They can show you how to effectively monetize your site without annoying your core audience. Through this, marketing pays for itself.
2) Generate Endless Topics
One of the reasons blogs get abandoned is because the enthusiasm wanes. Coming up with topics around a niche that you love starts to feel like a chore.
But a great internet marketer will help you understand how to find endless topics that you’ll love to write about.
They’ll help you tap into the power of user-generated content. They’ll invite parent fans to write guest posts and other content for your blog.
Your fans will love it and so will you.
3) Get Access to Better Tools
A digital marketing expert has access to tools that the average person doesn’t have. These tools are often too expensive for someone running one blog to buy.
But because an Internet marketer is often working for several bloggers at once, they can afford the latest and greatest tools.
These tools can slash your work in half and help you better engage your audience.
4) Stay Consistent
The key to engaging a blog fan base is consistency. If you take a hiatus for a couple months or post erratically, people will lose interest.
Bloggers who try to do the digital marketing themselves often find it impossible to do everything so tasks fall behind.
But an Internet marketing professional can help streamline and automate processes to help you have a continual presence even when you need a break.
5) Get Optimized
A digital marketer will help you optimize your parenting blog for maximum exposure with less time and effort.
They’ll ask questions like…
Which parenting topics do your readers love the most?
What social media headline earned you the most shares?
Where is your traffic coming from?
But they won’t be making educated guesses. They’ll then use the power of analytics to discover what’s working best for you. They’ll then help you do more of it.
You can get optimized results like proudmummy.com/ with an expert marketer.
A Digital Marketing Expert Gets Results
Be that 5% with an expert. Reach more parents with your message. Learn how to more effectively use your time to do it. Focus on what you love and leave the rest to an expert.
What experience has your parenting blog had with teaming up with a digital marketing expert? Comment below.
